The Changing Portrayal of Adolescents in the Media Since 1950 (Oxford, 2008) came out of a scholarly conference held in March 2007 in Rancho Mirage, California. The volume includes chapters on American and British youth since World War II focusing on the creation of the teenager as a marketing target and the changes in the representation and portrayal of young people in popular music, music videos, and in film and television portrayals of sex, violence, and alcohol and tobacco use. The volume also examines changes in gender roles and racial-ethnic representation since 1950 as well as newer trends in the use of video games and the internet.